Friday, September 9, 2016

Parker Transformation 2016 - Duofold

Parker Transformation 2016

Parker has been our most important pen brand since our original store opened on Michigan Avenue in Chicago in 1932. Parker is still our best-selling product line and our deepest inventory brand. We regularly bring Parker products in from Europe that aren't available in the US market (especially hard to find Jotter colors!) We've even sampled products manufactured in India by Luxor under a Parker license.

Over the last few months of 2016, Parker is undergoing a process of "premiumization" of every product. Every single product has been re-designed, with an emphasis on providing premium quality - from the finish, the trim, the iconic Arrow Clip and even the gift boxes. We will be replacing every product in the Parker line over the next few months.

The Parker Brand

What makes a Parker pen instantly recognizable? Parker defines three signature elements to each pen design: the CLIP, the 3 BANDS, and the JEWEL. Together, these 3 elements unify the Parker design language and allow the Parker brand to become instantly recognizable.


Parker Duofold 2016 - an industry icon

Duofold is the most prestigious and oldest existing Parker product in production. First launched in the Roaring Twenties (1921) it is renowned for it's Art Deco design. Duofold has been used by famous personalities such as Sir Arthur Conan Doyle, author of Sherlock Holmes mysteries.

Featured below are all the new Duofold models introduced in 2016 - part of the 2016 transformation of every Parker product line.

Duofold - High quality and excellence.

The key features of Parker Duofold that provide a lifetime of use:
  • "Ace" design on the nib and cap button is the Duofold emblem of excellence
  • Duofold Classic is made of high quality precious resin crafted in the UK providing elegant and bright color rendering and resistant material
  • Duofold Prestige is made of metal
  • Extra polished two-tone 18k solid gold fountain pen nib is manually assembled and thoroughly checked
  • Nibs are gold plated, palladium plated, or ruthenium plated
  • The fountain pen is composed of 21 pieces and made in France

Parker Duofold Gift Box 2016

 Parker Duofold Big Red Vintage
Classic Big Red Vintage with Nickel Palladium Trim

Each pen is individually numbered. Vintage Big Red acrylic cap and barrel. Barrel is engraved with a historical Parker ribbon.
  • Centennial Fountain Pen
  • International Founain Pen (smaller size)
  • Rollerball Pen
  • Ballpoint Pen

Prestige Blue Chevron with Gold Trim

Each pen is individually numbered. Blue lacquered finish with lasered chevron pattern. Finished with a translucent varnish.
  • Centennial Fountain Pen
  • Rollerball Pen
  • Ballpoint Pen

 
Prestige Burgundy Chevron with Nickel Palladium Trim 

Each pen is individually numbered. Burgundy lacquered finish with lasered chevron pattern. Finished with a translucent varnish.
  • Centennial Fountain Pen
  • Rollerball Pen
  • Ballpoint Pen


Prestige Black Chevron with Ruthenium Trim

Each pen is individually numbered. Black lacquered finish with lasered chevron pattern. Finished with a translucent varnish.
  • Centennial Fountain Pen
  • Rollerball Pen
  • Ballpoint Pen


Prestige Metallic Ruthenium Plated with Nickel Palladium Trim 

Each pen is individually numbered. Ruthenium plated finish over chiselled patterned brass.
  • Centennial Fountain Pen
  • Rollerball Pen
  • Ballpoint Pen

 
Classic Black Acrylic with Nickel Palladium Trim

Each pen is individually numbered. Black acrylic cap and barrel.
  • Centennial Fountain Pen
  • International Founain Pen (smaller size)
  • Rollerball Pen
  • Ballpoint Pen


 
Classic Black Acrylic with Gold Plated Trim 

Each pen is individually numbered. Black acrylic cap and barrel.
  • Centennial Fountain Pen
  • International Founain Pen (smaller size)
  • Rollerball Pen
  • Ballpoint Pen


 
Classic Blue Acrylic with Nickel Palladium Trim 

Each pen is individually numbered. Blue acrylic cap and barrel.
  • Centennial Fountain Pen
  • International Founain Pen (smaller size)
  • Rollerball Pen
  • Ballpoint Pen


 
Classic Ivory Acrylic with Gold Plated Trim 

Each pen is individually numbered. Ivory acrylic cap and barrel.
  • Centennial Fountain Pen
  • International Founain Pen (smaller size)
  • Rollerball Pen
  • Ballpoint Pen 



Duofold 2016 Pricing

We've received quite a few emails and phone calls requesting pricing on the new Parker Duofold models. Here is the pricing as of September 16, 2016:

Classic Resin Models (Black with Chrome Trim, Black with Gold Trim, Big Red, Classic Blue with Chrome Trim, Classic Ivory with Gold Trim)

Centennial (large barrel) Fountain Pen MSRP $730, our published price $584
International (Smaller barrel) Fountain Pen MSRP $665, our published price $532
Rollerball MSRP $530, our published price $424
Ballpoint MSRP $430, ourpublished price $344

Premium Chevron Models (Black, Blue and Burgundy)

Centennial (large barrel) Fountain Pen MSRP $970, our published price $776
Rollerball MSRP $775, our published price $620
Ballpoint MSRP $630, our published price $504

Premium Prestige Metallic Ruthenium Plated

Centennial (large barrel) Fountain Pen MSRP $1000, our published price $800
Rollerball MSRP $800, our published price $640
Ballpoint MSRP $650, our published price $520



Check out our other blogs on all the other Parker transformations for 2016:

 

 

8 comments :

  1. Important question: what are the prices?
    Thanks!

    ReplyDelete
  2. Important question: what are the prices?
    Thanks!

    ReplyDelete
  3. Very good question! I'm told that we'll have final pricing from Parker in the next week to 10 days, so I'll add that to the blog when it's available. Thanks for asking.

    ReplyDelete
  4. I was hoping we could see a Duofold in the every day mans budget :)

    ReplyDelete
  5. I want to see a Lapis Blue offered.

    ReplyDelete
  6. Lapis Blue is out of production, but we still have a few models left in stock. The new Classic Blue looks close in color, but I'll have a better feel for the color when our first shipment arrives (October-November).

    ReplyDelete
  7. How does that ruthenium model look in person? Is it heavy?

    ReplyDelete
  8. We'll be sure to post weights when we get them - they are due to arrive beginning of November.

    ReplyDelete