Thursday, October 6, 2016

Parker Transformation 2016 - IM

Parker Transformation 2016 - IM

Parker IM was first introduced in 2006 as an update to the Vector XL ballpoint pen (I still have an original IM ballpoint pen on my desk - it's the pen I let other people use when they ask if I have a pen they can borrow). By 2010 production of the IM was moved to China. With the 2016 Transformation, Parker has re-engineered the design of the IM to fit the new visual brand strategy. A wide range of new subtle colors will be introduced. We expect our first shipment of the new Parker IM in November, 2016.

 

Parker Identity 2016

What makes a Parker pen instantly recognizable? Parker defines three signature elements to each pen design: the CLIP, the 3 BANDS, and the JEWEL. Together, these 3 elements unify the Parker design language and allow the Parker brand to become instantly recognizable.

Parker IM 2016 will be updated with the new arrow clip, engraved band with Parker logo and a new cap design. Parker IM (and Parker Urban) will continue to be manufactured in China (all other Parker lines will be manufactured in France).

 

Parker IM 2016


  IM 2016 Upgrades




  IM 2016 Gift Box



IM 2016 Nib Redesign


IM
fountain pens will now be available
in both Medium and Fine nibs

 

IM 2016 Core Models

Expected US release date November, 2016


Description                         MSRP           iPenstore
Published Price
Fountain pen $55 $43.97
Rollerball pen $40 $31.97
Ballpoint pen $30 $23.97

IM 2016 Premium Models

Expected US release date November, 2016



Description                         MSRP           iPenstore
Published Price
Fountain pen $95 $75.97
Rollerball pen $70 $55.97
Ballpoint pen $55 $43.97

No comments :

Post a Comment